How to choose the right keyword!

You’ll read and hear a lot about keywords and SEO. It is very important to find a competitive keyword for your site so you’ll get more impressions on search engines.

There’s a lot of great tips and techniques out there but let me share this one first. This is the latest I’ve learned about keywords and it’s very interesting.

How to choose the right keyword? Do keyword research. Whatever keyword techniques you have, you’re still going to do some research about it.

So this is one technique on how to choose the right keyword.

First, go to google AdWords keyword tool. Test your keyword or topic. The keyword tool will generate keyword ideas and the approximate search volume of that keyword.

Second, go to google.com.

Now you have two browsers open, go to keyword tool and check what keywords have high search volume anything more than 1,000 is good enough. Then go to google.com and google the the keyword, you have to remember to enclose the keyword or keyword phrase inside a quotation.  Just below the search field, on the right side, you’ll see how many pages has that keyword, so you can determine how many of you will fight for that keyword.

This is the rule, on the keyword tool, check for the search volume, on google check for the number of page competing for that keyword. The right keyword would have more than 1,000 search volume and would have less than 60,000 pages competing for that keyword.

Lets try an example. If you pull up the keyword tool and type in nail polishright now the search volume is 550,000. Then go to google.com and type “nail polish” (don’t forget the quotation marks.) it would show you that there is about 4,680,000 pages competing for that keyword. Not a good keyword according to this technique. You can try a few more keywords.

If you scroll down a bit more on the keyword tool, you’ll see  safe nail polish. (i don’t know how safe or how dangerous a nail polish is but that’s one of the keyword tool ideas). According to this tool, the search volume is about 1,600. Check on google, the number of web pages containing this keyword is 3,530.  It has more than 1,000 search volume and has less than 60,000 competing pages. So this is considered a good keyword on this keyword research method.

My personal take, seems like a good technique, but I wouldn’t just use the keyword tool alone to do my keyword research. If you look at this example you have a fighting chance of 50%, looks good enough.

So this is how you choose the right keyword according to this keyword research method.

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